Mariah Carey’s Fragrance Empire Expansion
Continuing to expand her empire, Mariah Carey has teamed up with Elizabeth Arden and Bazooka Candy Brands for some delicious new scents.
The “Always Be My Baby” songstress will be releasing three new fragrances (Honey, Mine Again, and Ribbon) in July inspired by Nick Cannon’s wedding proposal.
Carey told press, “As an artist, I’m always looking for unique business models to connect with my fans and reach out to new segments of the audience, through different creative endeavors in music, partnerships or fragrances.”
“I think this line really comes with a fresh approach that is both innovative and accessible to my loyal fan base and beyond, but will bring something new to the market.”
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